Sunday, November 11, 2012

Creativity

New Media is all about taking other forms of media and converging them - be it with a new platform, or another type of media. So called "Mash-Ups" are one such result of this. As described by the New York Times, mash-ups are "made by editing together snippets of animated movies and TV shows"
(http://www.nytimes.com/2007/09/24/business/media/24crank.html) The example they use is a mash-up of Soulja Boy's song  "Crank That" and Disney's "Whinnie the Pooh". The creativity involved here is apparent, as these two pieces of media don't have any natural overlap. The innate nature of youtube allows a person to see various pieces of media, regardless of subject, back to back. This could inspire ideas such as these mash-ups. Creativity can also be fostered by what people have seen before. Upon looking for the video mentioned in the New York Times article, I found a related video, in which "The Lion King" was mashed up with a song by Lil'Wayne. By taking two pieces of media and blending them together, something new is created, with the potential auidences of both.

No comments:

Post a Comment

New Media Blog List